We’re All Going to the World’s Fair

It started again on a cold January night. The "World’s Fair Challenge" had been dormant for years—buried under online rumors, urban legends, and digital decay. But then, a new version appeared. Glitchy, more immersive, wrapped in a slick new interface that promised "total transformation." Teenagers began posting videos of themselves whispering “I want to go to the World's Fair” under flickering lights. But these weren’t acting anymore. Their eyes shifted. Their voices changed. One girl never blinked again. A boy started sleeping in his basement, muttering to the walls. Something was feeding off them—something behind the screen.

We're All Going to the World's Fair

Janie, a lonely teen obsessed with the mythos, was warned by her cousin not to play. "The game’s watching now," they said. But Janie felt invisible in real life, and the World’s Fair was the one place that noticed her. So she took the challenge. She recited the phrase. She pricked her finger. She clicked "Begin." At first, it felt like nothing happened. But her dreams turned liquid. She'd wake up covered in static, her room humming with a low tone no one else could hear. Her reflection began to lag, like it was buffering a future version of herself. Online, someone named Mr. Zero started sending her cryptic messages: “You’ve been chosen for Level 2.”

As her world fractured, Janie uncovered secret forums buried deep in the dark web—digital ruins of old participants, warning of a “core file” that was never meant to be run. It wasn’t a game anymore. The World’s Fair was a ritual, a networked summoning spreading through IP addresses, fueled by loneliness, fear, and belief. The deeper she went, the less real her body felt. She no longer recognized her own voice. And in the static between uploaded videos, faces began to appear—half-human, half-code, whispering that she could never log off. Janie realized she wasn’t playing the game. The game was playing her.

We're All Going to the World's Fair' review: Decoding the web - Los Angeles  Times

In the final moments, Janie stands in a dimly lit basement surrounded by old monitors, each flickering with fragments of herself from different timelines—some laughing, some screaming, one already gone. She looks directly at the camera and says, “I think I want to go home now.” But there’s no response. Just the soft crackle of the screen. The World’s Fair doesn’t end. It adapts. It waits for the next lonely soul willing to click “Begin.” Because once you enter its digital carnival, the scariest part isn’t what it does to you. It’s what it shows you about yourself—and how much of you was always just code waiting to be rewritten.